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Reduce social media use: Study examines how a New Year's resolution becomes a successful routine

12.01.2026|10:30 Uhr

Many people make good resolutions at the start of the new year. An increasingly common one is to spend less time on social media apps. A team from the University of Wuppertal is researching how to do this successfully. Participants who are motivated to change their social media behaviour are still being sought for a current study.

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It's one thing to set yourself a goal, but it's quite another to follow through with it. "For many people, reaching for their smartphone is the first action of the day and has thus become a fixed routine in everyday life," says Ann-Kathrin Sowa, research associate at the Chair of Health Psychology and Applied Diagnostics at the University of Wuppertal. And routines are a tricky thing - they are often very difficult to change.

"We need good strategies that are not about demonising social media use, but about developing a conscious approach to it for each individual," Sowa continues. Digital detox is one of the key topics being researched by the chair team led by Prof Dr Theda Radtke. "Our studies suggest that neither cold turkey social media detox nor constant scrolling on the various platforms is a good strategy for making us happier."

In a current study, the researchers are now investigating strategies that lie in between and not only help to achieve success at the start of the year, but also beyond. Anyone who wants to spend less time on social media apps and uses an iPhone can take part. All users should benefit from the findings in future, regardless of the operating system.

Do you fulfil the participation requirements? Find out via this questionnaire directly.

Further information on participation and the study can be found on the website https://goodmorningscrolling.de/.